This is part two in the series: Blogger vs. WordPress, and it does contain affiliate links.
The number one reason I moved from Blogger to WordPress is because of content ownership.
Once I decided I wanted to make the move to WordPress, I purchased hosting space from Bluehost and then did a bit of research about frameworks. One of the reasons I chose Genesis is because of Search Engine Optimization.
What is SEO?
Let’s say that every single website (that’s billions, y’all) is a like a piece of metal buried on a sandy beach off the coast of Southern California. Just like websites, the pieces of metal are of varying shapes, sizes, and weight.
For this illustration we’re going to use a metal detector to represent search engines (i.e. google, bing, etc.) When someone types a word or phrase into a search engine, it’s like a metal detector swooping across the sand in search for metal.
SEO sort of draws the most relevant metals (i.e. websites) to the top, making them stand out, and easily detectable. As if telling a metal detector to look for a lost wedding ring, and ignore coins and other scrap metal.
Let’s do a google search together, okay? Let’s search for “Lemonade.”
Google found more than 49 million websites that discuss “Lemonade” in one way or the other. How does it know which websites to bring to the top? SEO.
This video from Search Engine Land describes how SEO works even better than my little analogy above. If you really want to know more about it, go ahead and watch the video, it’s not uber techy or anything like that. I found it to be very helpful!
So why did SEO play a part in my decision to switch from Blogger to WordPress? Last fall I wrote several posts about purpose, knowing my voice, and embracing myself as a leader. Since I have a pretty secure understanding of what I think God wants A Royal Daughter to be, it is important to me that people are able to find ARD when they search for things like Blogs about Infertility or Blog Design Tutorials, or Inspired Writing.
Unfortunately, Blogger doesn’t have anything built-in that boosts SEO. All of the work is manual, and time-intensive. But with WordPress I’m able to look at how each blog post rates in regards to SEO. Here’s a peek:
So is it working? ARD launched less than a week ago, and already my pageviews are half of what they were for the whole of last month! That doesn’t automatically mean that SEO is working for me, but let’s take a look at five of the top ten organic searches that landed readers at ARD since last Tuesday: (I’m linking them to the recent posts that I suspected contributed to them landing at ARD.)
I find that to be pretty exciting, don’t you?
For more (and definitely better!) information about SEO I recommend:
I’ll be back later this week for part three, in which I do my best to answer reader questions!
Setting Goals Q&A with Mama Marchand’s Nest
RDD: When did you first set goals for your business/blog? How do you hold yourself accountable to accomplish those goals?
MMN: I first set goals when I got “serious” about blogging – about two years ago. Since then, my readership has grown by leaps and bounds but not without struggle on my part. I question myself and my goals regularly, to make sure I’m staying true to myself and my voice.